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Pitch-perfect timing for 2025. One thing creators don’t often consider when pitching is that brands and agencies are working on a completely different calendar than we are. Brands thinking about Black Friday won’t be working towards the date itself, but instead the weeks before when their paid creatives activate. By understanding what brands are working on and when, you give yourself the best opportunity to get that all important yes.

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CREATOR CALENDAR

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💐 April 2025

🔑 Key Dates:

• Easter Weekend: April 18–21 (UK)
• Spring Sales

🕐 Brands Are Running:

• Easter-themed content
• Spring refresh/home organisation/declutter campaigns

✉️ You Should Be Pitching For:

• Father’s Day (UK: June 15 / US: June 15)
• Summer travel campaigns
• FIFA Club World Cup 2025

💡 Pitch Ideas:

• "Gift-worthy content for last-minute Father's Day campaigns"
• "Lifestyle UGC around staycations, outdoor adventures, or packing essentials"
• Activations around the heightened football noise for the World Cup in June </aside>

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June 2025

🔑 Key Dates:

• Father’s Day: June 15 (UK & US)
• Start of Summe
• FIFA Club World Cup 2025

🕐 Brands Are Running:

• Father’s Day gift ads
• Summer skincare, fashion, home & garden content

✉️ You Should Be Pitching For:

• Black Friday / Cyber Week (Nov 28)
• Autumn fashion & skincare

💡 Pitch Ideas:

• "Early-bird content for Black Friday campaigns — book now, shoot in Sept"
• "Transitional content for pre-fall skincare routines" </aside>

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August 2025

🔑 Key Dates:

• Back to School (UK): Late Aug/early Sept
• Summer Bank Holiday: Aug 25

🕐 Brands Are Running:

• School prep campaigns
• Late summer sales

✉️ You Should Be Pitching For:

• Christmas / Holiday gifting
• New Year / Wellness Reset content

💡 Pitch Ideas:

• "Gifting content that feels personal — perfect for social ads"
• "New Year reset content with a wellness or productivity angle" </aside>

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October 2025

🔑 Key Dates:

• Halloween: Oct 31
• Breast Cancer Awareness Month

🕐 Brands Are Running:

• Final Q4 campaign planning
• Gifting guides & party season content

✉️ You Should Be Pitching For:

• Last-minute holiday content
• New Year / 'New You' in Jan

💡 Pitch Ideas:

• "Last-minute gift guide content with quick turnaround"
• "UGC that supports goal-setting or self-care in Jan" </aside>

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December 2025

🔑 Key Dates:

• Christmas: Dec 25
• Boxing Day: Dec 26
• New Years Eve: Dec 31

🕐 Brands Are Running:

• Last-minute gift campaigns
• Boxing Day sales
• ‘New Year, New Me’ transformation and goal setting

✉️ You Should Be Pitching For:

• Valentine’s Day (Feb)
• Mother’s Day (UK: March 30)

💡 Pitch Ideas:

• "Valentine's bundles: romantic or Galentine's — both work"
• "Heartwarming UGC perfect for Mother's Day promos"

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May 2025

🔑 Key Dates:

• Bank Holidays: May 5 & May 26 (UK)
• Mental Health Awareness Week (UK): May 12–18

🕐 Brands Are Running:

• Early summer content
• Fitness/wellness resets

✉️ You Should Be Pitching For:

• Back-to-School / Uni Prep (Aug–Sept)
• Summer sales

💡 Pitch Ideas:

• "Your uni essentials, solved: relatable UGC for the back-to-campus crowd"
• "How to stretch your summer sale budget: TikTok-ready UGC ideas" </aside>

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